Comments on: Macca’s unveils its next big thing: the McCrispy, launched by the Kid LAROI and DDB Sydney

By: Fillet O Fish

Fillet O Fish — Tue, 10 Oct 2023 10:54:04 +0000

Did Kid really say those things about a burger?
How about we all slow down on the meat advertising #climatechange #chickensdiedforthisad

By: Cheeseburger

Cheeseburger — Tue, 10 Oct 2023 10:51:51 +0000

Would you like fries with that?

By: Tracey Grimshaw

Tracey Grimshaw — Tue, 10 Oct 2023 10:50:02 +0000

Does anyone read these long winded comments?
Anyway… I’m keen to try the burger. Wonder if it will be crispy.

By: CB Bingo

CB Bingo — Tue, 03 Oct 2023 09:19:12 +0000

What a huge pile of ****…these comments are.
It’s got everything: positive stuff with no substance; negative comments with no substance; accusations the positive stuff must be from the agency; complaints the credits are missing people; complaints the credits are too long; links to other ads; accusations there are no insights; accusations the ad doesn’t speak to the target audience; and then others asking who Kid Laroi is; comments about the craft but with no substance as to why it is good or bad.

You people are an embarrassment to the industry.

I particularly love the comments from ‘Kids’ who sprouts a bunch of cliches about the demo and the media they consume (or don’t consume) that is completely wrong. The comment also assumes this spot is the only component of the campaign, forgetting they may have other executions that are tailored to the channels they run on.

The job is advertising is simple. It is either to create awareness, also known as mental availability, to create future sales, or to shift product in the short term. This ad will effectively do both which would make this a very good ad. The fact most of you creatives don’t seem to understand that is why clients don’t trust your opinions

By: Yuck

Yuck — Thu, 28 Sep 2023 06:21:57 +0000

X infinity.

By: Bill Hicks

Bill Hicks — Thu, 28 Sep 2023 05:34:57 +0000

Indeed. But, this is getting gross. What is the connection between this hack and chicken?

By: I want my MTV

I want my MTV — Thu, 28 Sep 2023 04:51:29 +0000

@Remember – when?

By: Could’ve done way more

Could’ve done way more — Thu, 28 Sep 2023 04:19:55 +0000

With the idea of ‘straight to the permanent menu’.

By: Jayzsus

Jayzsus — Thu, 28 Sep 2023 03:58:09 +0000

I am so sick of hearing about f&*$#%g ‘insights’!

By: @Hmmm

@Hmmm — Wed, 27 Sep 2023 22:13:34 +0000

Best comment I’ve seen on CB for a while.

By: Remember when

Remember when — Wed, 27 Sep 2023 22:11:48 +0000

Musicians weren’t TicTok-DingDongs and unapologetic shills?

By: Insider take

Insider take — Wed, 27 Sep 2023 22:11:03 +0000

The work is average, the insight lacking.

By: Insider take

Insider take — Wed, 27 Sep 2023 22:10:01 +0000

I can only imagine the illustrious boards this TVC was scraped from, only for it to turn out as it has. Props to anyone at DDB that managed to work on this and not leave immediately afterwards. Goes to show the level of mediocrity here. I bet each person who worked on this, in their own right is amazing.

By: Nagh

Nagh — Wed, 27 Sep 2023 21:32:58 +0000

This is a total mess. Lost me 5sec in.

By: @@haters

@@haters — Wed, 27 Sep 2023 09:30:14 +0000

Absolutely no hate on DDB. There is some great people there who make great work.
My Pseudonym was a reference to an ad I speculate was a core point of reference for this film. If you’re new around here check it out:
https://www.youtube.com/watch?v=vQto05XK0ro

Even down to the talking poster, and the haters line down the back end.

Maybe it was too intelligent and went over your head. I’ll take your feedback onboard for next time.

By: Why hello fellow kids

Why hello fellow kids — Wed, 27 Sep 2023 09:11:57 +0000

I’m assuming this was meant to be for gen-z? But everything and everyone involved seems to be old and way out of touch with what youth culture is now. If you’re hunting for cool, it’s definitely not a bloated walk-and-talk about a burger using a bunch of tired techniques

By: Kids

Kids — Wed, 27 Sep 2023 09:08:32 +0000

Is this aimed at kid Larois’ fans? Because you realise that demographic doesn’t watch free to air tv, definitely don’t sit still for youtube or online ads and barely go to the cinema. Unless this is unskippable or under 15sec in their tik tok, Instagram, Facebook, twitch feed etc they won’t see it. If they do see it they will think it’s uncool, slow, boring and shit (because it’s made by old people). If this is aimed at older people laughing at influencers then they won’t care either because who the hell is kid laroi. Or will they think ‘ha yeah what about those pop star influencers, what a good joke, better get a chicken burger.’
The amount this misses the boat is eye raising and part of the reason why the industry is collapsing here.

By: @good

@good — Wed, 27 Sep 2023 08:56:58 +0000

So the ideas are derivative but the craft is great? Bizarre statement. Ads work when the ideas are good and breakthrough to the audience, not because they look good. Nobody watches an ad because the craft is great. It’s 2023. Enough money or the new iPhone wide angle camera, with the latest editing / vfx packages, camera twirls, some trendy animation and the craft will be ‘great’ on anything.
Craft is for grandmas, and children.
Craftsmanship (gender aside) is about to be handed to the masses on an AI platter.
Better get your ideas, knowledge of the medium and general global cultural awareness dusted off because you won’t be able to hide behind ‘but the craft is great!’ for much longer.

By: @Haters

@Haters — Wed, 27 Sep 2023 08:15:22 +0000

Some might have personal reasons for not liking an agency, but why the hate? Or at least if you’re going to drop hate on something, make it intelligent. I don’t personally like Kid Laroi but I think this will work well. Probably some good integrated opportunities coming soon. Film’s nice. And this is from someone who absolutely detested working on Macca’s. Hate it if you want, but it’s not bad work.

By: Wow

Wow — Wed, 27 Sep 2023 07:38:25 +0000

What a stinker. What is it even about. Oh dear.

By: Hmmm

Hmmm — Wed, 27 Sep 2023 07:15:18 +0000

This ad is pushing mongo

By: Not Lovin It

Not Lovin It — Wed, 27 Sep 2023 06:42:25 +0000

Because Kid Laroi is involved everyone want to put their name to it.
But when it’s all said and done, it’s just meh

By: Devoid Disappointing Banal

Devoid Disappointing Banal — Wed, 27 Sep 2023 05:41:27 +0000

What’s up with DDB pumping out flashy ads with absolutely no insight the last year or so?

By: Pure confectionary

Pure confectionary — Wed, 27 Sep 2023 04:51:09 +0000

Crap music + Junk food. This brand ambassadorship could not be more perfect, and true to form, even the idea and execution holds zero nutritional value.

By: Good

Good — Wed, 27 Sep 2023 04:47:51 +0000

Feels derivative but the craft is great! Makes me want to eat one too.

By: DDBoring

DDBoring — Wed, 27 Sep 2023 03:16:21 +0000

Oh how the mighty fall

By: Big Cheese

Big Cheese — Wed, 27 Sep 2023 03:04:00 +0000

It’s nike write the future and soulless

By: Girls doing the boys work

Girls doing the boys work — Wed, 27 Sep 2023 03:02:15 +0000

Where’s the junior credits?

By: @JaseR

@JaseR — Wed, 27 Sep 2023 03:00:13 +0000

Are you high?

By: I dont get it

I dont get it — Wed, 27 Sep 2023 02:57:48 +0000

https://www.youtube.com/watch?v=ftIIx-2EYms