Comments on: ahm launches new brand platform with newly appointed agency The Monkeys, Melbourne

By: Kate the consumer

Kate the consumer — Tue, 05 Apr 2022 11:01:13 +0000

So I’ve paused the final episode of MAFS because that pickles ad was playing and now I’m well down the rabbithole of trying to find the rest of the campaign. Nice work guys. I see a lot of ‘same as Clems’ comments here, but that’s just adland talk. Out in the real world nobody cares – and that spot made me really like the brand.

By: Confused

Confused — Tue, 09 Feb 2021 06:12:00 +0000

This….. this is literally the same strategy, art direction and well, the entire same bloody ads just with new scripts as Clemenger developed.

Seriously guys, who takes on an account just to roll out work developed by the previous agency.

Have we as an industry so lost our backbone that we are just going to allow clients to act like this? Because this is just a disgrace and everyone at AHM and the monkeys should be pretty bloody embarrassed.

By: Campaign Beef

Campaign Beef — Mon, 08 Feb 2021 12:16:30 +0000

Yeah, cos all the consumers out there are thinking, ‘I love the ads that Clems make’.

By: Time wasters

Time wasters — Sun, 07 Feb 2021 08:45:14 +0000

Why make Clems pitch if all you want is a new agency?

By: The complicated bit

The complicated bit — Sat, 06 Feb 2021 10:34:30 +0000

The same idea as Clems.
The same Animation and Art Direction as Clems.
New meaningless endline slapped on the end.

‘The Simple Bit’ closed the loop on all the above.

In fact, owning ‘Simple’ was an incredibly powerful positioning in a crowded market.

ahm have done something I have never seen before.
They have kept all the icing – but got rid of the cake.

By: ...

... — Fri, 05 Feb 2021 10:42:16 +0000

yep, no consumer will ever tell the difference. BUT i admire AHM for sticking with alot of what works for their brand. That’s confidence. Too many marketers change creative too often when they themselves get bored, rather than letting consistency, simplicity and clarity pay back and actually work. I’d imagine Monkeys would have declared this is a great creative style that differentiates in market – just wonder if the nuance might get lost on consumers, but I enjoy seeing what;’s to come…

By: @this is what happens

@this is what happens — Fri, 05 Feb 2021 06:12:57 +0000

You haven’t ‘cracked an idea’, it’s the same idea only less well-observed and with a line that makes no sense of the visual language.
Great job.

By: This is great

This is great — Fri, 05 Feb 2021 05:55:16 +0000

This is real great. A lot of discussion here about why change agencies etc. This is way more fun and on song than the old stuff. But it does make me think why did they leave Clems. More to the point, what is happening at Clems? They are in a world of hurt losing another one.

By: A brand living it’s identity

A brand living it’s identity — Fri, 05 Feb 2021 05:42:05 +0000

Well done ahm and The Monkeys. Great to see a brand being true to its identity. Great art direction, story telling and positioning. Will grow the brand and sales.

By: Confused

Confused — Fri, 05 Feb 2021 04:52:50 +0000

Struggling to understand why you’d change agencies for an idea that, to a regular consumer paying little attention, looks and feels identical. Can only guess there were other issues at play.

By: This is what happens when...

This is what happens when... — Fri, 05 Feb 2021 04:16:46 +0000

…a good agency cracks the idea that wins the pitch.

By: Ok

Ok — Fri, 05 Feb 2021 03:36:22 +0000

Not terrible, but I preferred the Simple Simon stuff that JimJam did.

By: This is what happens when

This is what happens when — Fri, 05 Feb 2021 02:35:59 +0000

A good agency cracks the wrong brief in a pitch

You’re good is one idea
Simplicity is another idea

The fun continues

By: Al Dente

Al Dente — Fri, 05 Feb 2021 01:41:27 +0000

Fun. Much better than a lot of the SuperBowl spots

By: Gregory.

Gregory. — Fri, 05 Feb 2021 01:31:47 +0000

Good vibes to these. Funny.

By: Rock Pie.

Rock Pie. — Fri, 05 Feb 2021 01:25:18 +0000

Funny.

By: Silly billies

Silly billies — Thu, 04 Feb 2021 23:46:32 +0000

Change for changes sake.
And not for the better.

By: Stand Out.

Stand Out. — Thu, 04 Feb 2021 23:26:33 +0000

These will stand out heaps on telly. So simple.

Good build on a solid brand foundation.

By: Not as good.

Not as good. — Thu, 04 Feb 2021 23:13:34 +0000

The art direction doesn’t really make much sense under the new platform. The ‘simple bit’ was great.

By: They're good

They're good — Thu, 04 Feb 2021 22:51:13 +0000

Nice work Hugh & Joe.