https://campaignbrief.com/bonds-launches-in-the-u-s-with-new-made-for-down-under-campaign-featuring-aussie-icons-robert-irwin-and-tkay-maidza-via-special/ Tue, 21 Oct 2025 02:26:25 +0000 hourly 1 https://wordpress.org/?v=5.1.19 https://campaignbrief.com/bonds-launches-in-the-u-s-with-new-made-for-down-under-campaign-featuring-aussie-icons-robert-irwin-and-tkay-maidza-via-special/#comment-1101493 Mon, 07 Apr 2025 12:56:43 +0000 https://campaignbrief.com/?p=284933#comment-1101493 Brilliant. Simple. Kudos to client and agency alike.

]]> https://campaignbrief.com/bonds-launches-in-the-u-s-with-new-made-for-down-under-campaign-featuring-aussie-icons-robert-irwin-and-tkay-maidza-via-special/#comment-1101344 Sat, 05 Apr 2025 00:36:45 +0000 https://campaignbrief.com/?p=284933#comment-1101344 This is an iconic Australian brand and ad campaign! The ad agency and everyone involved should be congratulated and awarded. It captures the Australian laid back attitude so beautifully amongst our incredible surroundings. It is absolutely natural to be in your underwear when it is so hot in the outback. However you need your boots on in case you come across the many dangerous animals of this land! And how many of us have heard the classic, “please hold” voice on the phone! But of course no matter what disaster is happening, including the recent cyclone in QLD, Aussies are so chilled! We are so chilled and renowned for this around the world that we cut down words like underwear to undies! The male voice over is perfect – his voice is so chilled Aussie! The female in this ad is perfect to represent our native Aussies and Robert Irwin is such an Aussie Icon who is so chilled around dangerous animals. Having a drink outside a classic Aussie home on a plastic chair relaxing in his undies is perfection. And to top it off – “made for down under is superb!” Well done to all those involved in this ad campaign. You have brought us back to the place when we had so many classic Aussie ads in the 70’s and 80’s. I do hope to see you receive all the awards that you so deserve. Your ads are confirming our “proud to be Aussie” attitude and putting us on the world map again where we belong. Congratulations and keep it up and hope to see more of these ads in future.

]]> https://campaignbrief.com/bonds-launches-in-the-u-s-with-new-made-for-down-under-campaign-featuring-aussie-icons-robert-irwin-and-tkay-maidza-via-special/#comment-1101282 Fri, 04 Apr 2025 05:22:15 +0000 https://campaignbrief.com/?p=284933#comment-1101282 Great voice in the VO….who is it?

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