Comments on: amaysim launches first AI-generated TVC ‘The Escape Story’ developed entirely in-house https://campaignbrief.com/amaysim-launches-first-ai-generated-tv-commercial-the-escape-story-developed-entirely-in-house/ Tue, 21 Oct 2025 02:26:25 +0000 hourly 1 https://wordpress.org/?v=5.1.19 By: Phil McCracken https://campaignbrief.com/amaysim-launches-first-ai-generated-tv-commercial-the-escape-story-developed-entirely-in-house/#comment-1167752 Fri, 19 Sep 2025 02:52:55 +0000 https://campaignbrief.com/?p=290412#comment-1167752 Hey, where’s the “it’s just a tool that artists will use” crowd?
This brand develops ai slop in house without the need for pesky designers/agencies/creative studios/design process.

]]> By: Benjamin Turner https://campaignbrief.com/amaysim-launches-first-ai-generated-tv-commercial-the-escape-story-developed-entirely-in-house/#comment-1159861 Sat, 06 Sep 2025 08:26:39 +0000 https://campaignbrief.com/?p=290412#comment-1159861 This ad creeps me out every time I see it. I think it’s having the opposite affect to what they wanted, most folks I speak to about this ad say the same thing… Creepy n plastic feeling

]]> By: Dan Dixon https://campaignbrief.com/amaysim-launches-first-ai-generated-tv-commercial-the-escape-story-developed-entirely-in-house/#comment-1140152 Mon, 04 Aug 2025 03:17:39 +0000 https://campaignbrief.com/?p=290412#comment-1140152 Pioneering? Emotionally resonant? Were we watching the same thing? This ad does a huge disservice to an actually good product.

Honestly this is a great example to point to which justifies a marketing and communications team.

]]> By: Angus North https://campaignbrief.com/amaysim-launches-first-ai-generated-tv-commercial-the-escape-story-developed-entirely-in-house/#comment-1123121 Sat, 05 Jul 2025 17:07:04 +0000 https://campaignbrief.com/?p=290412#comment-1123121 Soulless. Spotted it as soon as I saw it, the soulless look behind the eyes of the human shaped images was definitely memorable. Very glad I’ve never been a customer of this business and I’m glad they let us know it’s not worth giving them money

]]> By: Chris Leben https://campaignbrief.com/amaysim-launches-first-ai-generated-tv-commercial-the-escape-story-developed-entirely-in-house/#comment-1117606 Mon, 23 Jun 2025 16:39:44 +0000 https://campaignbrief.com/?p=290412#comment-1117606 Great news, I’ll remember to never use or support Amaysim. I can’t support any company that uses AI to make ads or content.

]]> By: James Teh https://campaignbrief.com/amaysim-launches-first-ai-generated-tv-commercial-the-escape-story-developed-entirely-in-house/#comment-1114263 Fri, 13 Jun 2025 00:45:01 +0000 https://campaignbrief.com/?p=290412#comment-1114263 Cheap cheap

]]> By: Richard Kendall https://campaignbrief.com/amaysim-launches-first-ai-generated-tv-commercial-the-escape-story-developed-entirely-in-house/#comment-1114066 Thu, 12 Jun 2025 09:15:40 +0000 https://campaignbrief.com/?p=290412#comment-1114066 Love this, Incredible to see how far technology has come, hard to believe this entire ad was created without the need for pesky things like nuance, human emotion, or the unpredictability of experience. The efficiency is undeniable. And it’s refreshing to see a creative process that skips all the usual distractions like a full crew, story development, or complex ideas. Definitely a bold move that will be remembered

— Richie Kendall

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