Comments on: Velocity Frequent Flyers calls on #earnbassadors for new marketing campaign via CHE Proximity

By: @enza_everywhere

@enza_everywhere — Tue, 30 Oct 2018 21:55:33 +0000

I won 5000 points and they’re already in my Velocity account! Thank you!

By: Leezy

Leezy — Tue, 30 Oct 2018 03:02:21 +0000

Good work, Zac x

By: Kate

Kate — Mon, 29 Oct 2018 08:58:01 +0000

This is actually really clever. Can’t imagine it was easy to pull off. Grats to Chep.

By: Harpo

Harpo — Mon, 29 Oct 2018 02:12:42 +0000

Great branding in this work… hopefully it’ll really take off. Are you listening Qantas??

By: Hope they're paying overtime

Hope they're paying overtime — Mon, 29 Oct 2018 00:18:00 +0000

Hmmm. Very curious to see how ‘automated’ or ‘real-time’ this process is:
“Using IBM Watson, Earnie will allocate Points by analysing three factors: creativity, reach and relevance to the brief. The more creative and reach the content gets, the more Points the creator will get. Earnie will then identify in real-time which content to repurpose and put media spend against for members, analysing reach, engagement and sentiment.”

By: Stuart Aitken

Stuart Aitken — Sun, 28 Oct 2018 23:54:08 +0000

This is great work – I love how they’ve managed to take a sales activation, turn it up to 100 and simultaneously turn it into a brand-building opportunity. Well done to all involved.

By: Kinda like this

Kinda like this — Sun, 28 Oct 2018 23:48:21 +0000

Gotta say I really like this. What a great way to turn a retail campaign into something people really want and like. Shame I’m a Qantas loyalist else is actually do this. Nice work