Comments for Campaign Brief https://campaignbrief.com Tue, 21 Oct 2025 02:26:25 +0000 hourly 1 https://wordpress.org/?v=5.1.19 Comment on Dentsu Creative promotes Zac Pritchard to Executive Creative Director by Rob Belgiovane https://campaignbrief.com/dentsu-creative-promotes-zac-pritchard-to-executive-creative-director/#comment-1175796 Tue, 21 Oct 2025 02:26:25 +0000 https://campaignbrief.com/?p=301402#comment-1175796 šŸ‘]]> Congrats Zac…..you were a good investment, paid off handsomelyšŸ˜‚šŸ‘

]]> Comment on NSW State Emergency Service launches new ‘Steer Clear’ campaign via The Idea Shed to drive life-saving floodwater decisions by Beris Zanetich https://campaignbrief.com/nsw-state-emergency-service-launches-new-steer-clear-campaign-via-the-idea-shed-to-drive-life-saving-floodwater-decisions/#comment-1175598 Mon, 20 Oct 2025 05:44:43 +0000 https://campaignbrief.com/?p=301186#comment-1175598 Strong. Good stuff, Mikey and Paul.

]]> Comment on Confronting Ai Film by AiCandy warns of cities submerged if UN climate goals are missed by Micca Delaney https://campaignbrief.com/confronting-ai-film-by-aicandy-warns-of-cities-submerged-if-un-climate-goals-are-missed/#comment-1175536 Mon, 20 Oct 2025 00:09:16 +0000 https://campaignbrief.com/?p=301166#comment-1175536 This is obviously a very important message, kudos for the initiative.

But… is the massive scope of AI data centre energy and water consumption not directly contributing to the climate disaster? I was expecting to find a quote in the article suggesting some sort of offset policy by the production company at least.

What does everyone think?

]]> Comment on Telstra unleashes Steve Buscemi as an evil intergalactic Emperor in new network security campaign via Bear Meets Eagle On Fire with +61 by Linda Wilson https://campaignbrief.com/telstra-unleashes-steve-buscemi-as-an-evil-intergalactic-emperor-in-new-network-security-campaign-via-bear-meets-eagle-on-fire-with-61/#comment-1175349 Sun, 19 Oct 2025 09:07:36 +0000 https://campaignbrief.com/?p=295476#comment-1175349 I just Love Steve, was really surprised to see him in this add. I recognized him straight away but had to double check. Good work Steve

]]> Comment on TAC enlists comedian Ross Noble to front new motorcyclist safety campaign via alt/shift/ by Michael O'Halloran https://campaignbrief.com/tac-enlists-comedian-ross-noble-to-front-new-motorcyclist-safety-campaign-via-alt-shift/#comment-1174832 Thu, 16 Oct 2025 21:23:54 +0000 https://campaignbrief.com/?p=300741#comment-1174832 Great to see Ross wearing a white helmet. It’s remarkable how many black helmets are worn and how the wearers don’t realise how hard they are to see…

]]> Comment on Adrenalin celebrates 50 years of creativity, agility and no-BS thinking by Jarrod Graham https://campaignbrief.com/adrenalin-celebrates-50-years-of-creativity-agility-and-no-bs-thinking/#comment-1174701 Thu, 16 Oct 2025 06:22:31 +0000 https://campaignbrief.com/?p=296264#comment-1174701 Well done Pete, did 100’s of storyboards and mark-ups – that’s pantone illustrations for you kiddies – for Pete, Brian and the team through the 90’s. Good to see you going strong.

]]> Comment on ‘Itā€™s a long way to the shop’: Mitsubishi launches new Outlander campaign via Richards Rose by Kerry Livgren https://campaignbrief.com/its-a-long-way-to-the-shop-mitsubishi-launches-new-outlander-campaign-via-richards-rose/#comment-1174644 Wed, 15 Oct 2025 10:30:28 +0000 https://campaignbrief.com/?p=292991#comment-1174644 Who is the actor playing the dad?

]]> Comment on ‘Itā€™s a long way to the shop’: Mitsubishi launches new Outlander campaign via Richards Rose by Kerry Livgren https://campaignbrief.com/its-a-long-way-to-the-shop-mitsubishi-launches-new-outlander-campaign-via-richards-rose/#comment-1174643 Wed, 15 Oct 2025 10:29:59 +0000 https://campaignbrief.com/?p=292991#comment-1174643 Ziggy is the name of the dog. What’s the name of the actor playing the dad? Wow

]]> Comment on Santa Claus goes job hunting in SEEKā€™s latest campaign via Droga5 ANZ, part of Accenture Song by Stephen John Sacco https://campaignbrief.com/santa-claus-goes-job-hunting-in-seeks-latest-campaign-via-droga5-anz-part-of-accenture-song/#comment-1174641 Wed, 15 Oct 2025 09:32:50 +0000 https://campaignbrief.com/?p=299209#comment-1174641 I thought Santa was played by Jack Thompson

]]> Comment on Government to launch ‘For The Good Of’ campaign via TBWA\ ahead of under-16 social media ban by Beris Zanetich https://campaignbrief.com/australia-government-to-launch-for-the-good-of-campaign-ahead-of-under-16-social-media-ban/#comment-1174581 Wed, 15 Oct 2025 04:29:00 +0000 https://campaignbrief.com/?p=300884#comment-1174581 Solid.

]]> Comment on Accenture research: Shopper stress could derail holiday sales with 84% ready to abandon carts by Jason Rose https://campaignbrief.com/accenture-research-shopper-stress-could-derail-holiday-sales-with-84-ready-to-abandon-carts/#comment-1174578 Wed, 15 Oct 2025 03:24:10 +0000 https://campaignbrief.com/accenture-research-shopper-stress-could-derail-holiday-sales-with-84-ready-to-abandon-carts/#comment-1174578 I’m sure the findings are well grounded, but I have never encountered a more apt demonstration of a first world problem: shopper stress!

]]> Comment on Nick Simkins forms new production company COUSIN; Ariel Martin first director on the roster by Stuber Vernon https://campaignbrief.com/nick-simkins-forms-new-production-company-cousin-ariel-martin-first-director-on-the-roster/#comment-1174478 Tue, 14 Oct 2025 05:52:51 +0000 https://campaignbrief.com/?p=300828#comment-1174478 Respect and well deserved, Nick. Wishing you ots of success!

]]> Comment on Nick Simkins forms new production company COUSIN; Ariel Martin first director on the roster by Honae MacNeill https://campaignbrief.com/nick-simkins-forms-new-production-company-cousin-ariel-martin-first-director-on-the-roster/#comment-1174465 Tue, 14 Oct 2025 03:08:08 +0000 https://campaignbrief.com/?p=300828#comment-1174465 Two of my absolute faves. Youre gunna do great, fellas. Stoked for you.

]]> Comment on Connoisseur serves a taste of Italy in new ‘La Dolce Vita’ campaign via SICKDOGWOLFMAN by Tom Donald https://campaignbrief.com/connoisseur-serves-a-taste-of-italy-in-new-la-dolce-vita-campaign-via-sickdogwolfman/#comment-1174464 Tue, 14 Oct 2025 02:53:12 +0000 https://campaignbrief.com/?p=300865#comment-1174464 Less FMCG. More LVMH. Love it. Bravissimo to all involved.

]]> Comment on Tom Hoskins promoted to Executive Creative Director at BMF Australia by Greg Fyson https://campaignbrief.com/tom-hoskins-promoted-to-executive-creative-director-at-bmf-australia/#comment-1174451 Mon, 13 Oct 2025 23:54:08 +0000 https://campaignbrief.com/?p=300771#comment-1174451 Well overdue. One of the best. Bloody brilliant news.

]]> Comment on Tom Hoskins promoted to Executive Creative Director at BMF Australia by Casey Schweikert https://campaignbrief.com/tom-hoskins-promoted-to-executive-creative-director-at-bmf-australia/#comment-1174376 Mon, 13 Oct 2025 03:10:03 +0000 https://campaignbrief.com/?p=300771#comment-1174376 I don’t always comment here, but when I do, it’s for LEGENDS like Hosko.
Excellent news neighbour.

]]> Comment on Katherine Chen departs Cummins&Partners for Chief Client Officer role at Howatson+Company by Bryce Waters https://campaignbrief.com/katherine-chen-departs-cumminspartners-for-chief-client-officer-role-at-howatsoncompany/#comment-1174307 Sun, 12 Oct 2025 09:06:35 +0000 https://campaignbrief.com/?p=300549#comment-1174307 Lesgo Chenners!

]]> Comment on Katherine Chen departs Cummins&Partners for Chief Client Officer role at Howatson+Company by Sarah Raine https://campaignbrief.com/katherine-chen-departs-cumminspartners-for-chief-client-officer-role-at-howatsoncompany/#comment-1174065 Fri, 10 Oct 2025 06:44:21 +0000 https://campaignbrief.com/?p=300549#comment-1174065 Congrats KC, canā€™t wait to see what you achieve there. The H&Co team are so lucky to have you x

]]> Comment on Vale Craig ‘Moose’ Moore, award-winning advertising creative, who was a force of nature: Moose didnā€™t just embrace life, he ran at it by Ian MacTavish https://campaignbrief.com/vale-craig-moose-moore-award-winning-advertising-creative-who-was-a-force-of-nature-moose-didnt-just-embrace-life-he-ran-at-it/#comment-1173699 Wed, 08 Oct 2025 07:53:13 +0000 https://campaignbrief.com/?p=298383#comment-1173699 I didn’t know the man anywhere near as well as the above tributers.
But as an old fart I did see a lot of young talent rushing up to take my job.
He will always sit in my mind as the best Aussie bloke with the best smile, best ideas and best fall-about mateship.
I only just found out today, meeting Louise for the first time.
So sad I can only say thanks Moose, you made so many feel good.

]]> Comment on Selleys Liquid Nails proves its unrivalled strength in unmissable stunt via Howatson+Co by Steve Jackson https://campaignbrief.com/selleys-liquid-nails-proves-its-unrivalled-strength-in-unmissable-stunt-via-howatsonco/#comment-1173685 Wed, 08 Oct 2025 05:39:03 +0000 https://campaignbrief.com/?p=300284#comment-1173685 https://www.linkedin.com/posts/famouscampaigns_a-3d-billboard-for-araldite-glue-on-londons-activity-6928928207983267840-8nPO

It was a great idea back then too,

]]> Comment on Puopolo embraces patience in new brand platform ā€˜Made Slowā€™ via 10 Feet TallĀ  by Derek Craig https://campaignbrief.com/puopolo-embraces-patience-in-new-brand-platform-made-slow-via-10-feet-tall/#comment-1173452 Tue, 07 Oct 2025 08:05:07 +0000 https://campaignbrief.com/?p=300038#comment-1173452 Nicely executed. Shot Robin Walterā€™s too

]]> Comment on Western Sydney Ad School:Ā A pathway to AWARD School – enrol now by PAUL ALEXANDER https://campaignbrief.com/western-sydney-ad-school-a-pathway-to-award-school/#comment-1173446 Tue, 07 Oct 2025 06:25:37 +0000 https://campaignbrief.com/?p=299030#comment-1173446 Well done Rocky. Such a meaningful contribution.

]]> Comment on Santa Claus goes job hunting in SEEKā€™s latest campaign via Droga5 ANZ, part of Accenture Song by Peter Deane https://campaignbrief.com/santa-claus-goes-job-hunting-in-seeks-latest-campaign-via-droga5-anz-part-of-accenture-song/#comment-1173289 Mon, 06 Oct 2025 15:01:48 +0000 https://campaignbrief.com/?p=299209#comment-1173289 Who are the cast members? I’m guessing Santa is Shane Bourne???

]]> Comment on ‘Itā€™s a long way to the shop’: Mitsubishi launches new Outlander campaign via Richards Rose by Kerrie Chapman https://campaignbrief.com/its-a-long-way-to-the-shop-mitsubishi-launches-new-outlander-campaign-via-richards-rose/#comment-1173243 Mon, 06 Oct 2025 05:01:44 +0000 https://campaignbrief.com/?p=292991#comment-1173243 What is the name of the dog that eats the food causing them to take the road trip to the shop.

]]> Comment on Telstra unleashes Steve Buscemi as an evil intergalactic Emperor in new network security campaign via Bear Meets Eagle On Fire with +61 by Megan Barnes https://campaignbrief.com/telstra-unleashes-steve-buscemi-as-an-evil-intergalactic-emperor-in-new-network-security-campaign-via-bear-meets-eagle-on-fire-with-61/#comment-1173202 Sun, 05 Oct 2025 09:33:38 +0000 https://campaignbrief.com/?p=295476#comment-1173202 Great advertisement. Well produced, catchy. Usually better than the programs they’re interrupting. Love Steve.

]]> Comment on Pepsi makes recycling more rewarding in new ‘The Recycling Rethink’ campaign via Special by Bruce Booth https://campaignbrief.com/pepsi-makes-recycling-more-rewarding-in-new-the-recycling-rethink-campaign-via-special/#comment-1172899 Fri, 03 Oct 2025 06:24:30 +0000 https://campaignbrief.com/?p=299100#comment-1172899 I cashed $35 worth today at Bega Golf (Oct 3), pressed voucher as usual, received my voucher and took it to Woolworths. They could not use it and said that they had never seen this type before. I got no refund. What’s this about?? Won’t be using the machine again

]]> Comment on Australian Pork launches a new take on ‘Get Some Pork On Your Fork’ in fresh campaign via Dig by SHARYN DINGELDEI https://campaignbrief.com/australian-pork-launches-a-new-take-on-get-some-pork-on-your-fork-in-fresh-campaign-via-dig/#comment-1171732 Tue, 30 Sep 2025 12:43:09 +0000 https://campaignbrief.com/?p=295428#comment-1171732 šŸ’•šŸ’•]]> As an everyday consumer, wife,and mother, ā€¦. You guys had me at ā€˜Helloā€™,
Brilliant idea and follow thru.
Best bit..::
Man shops,
Man prepares,
Man cooks.
Family eat togetherā€¦ and wife has got the hits for hubby!ā€¦. Allegedly midweek too! šŸ’•šŸ’•šŸ’•

]]> Comment on ‘Itā€™s a long way to the shop’: Mitsubishi launches new Outlander campaign via Richards Rose by Barry Jeffrey https://campaignbrief.com/its-a-long-way-to-the-shop-mitsubishi-launches-new-outlander-campaign-via-richards-rose/#comment-1171613 Tue, 30 Sep 2025 11:43:53 +0000 https://campaignbrief.com/?p=292991#comment-1171613 What is the EV plugged into……. the Esky?

]]> Comment on Vale Craig ‘Moose’ Moore, award-winning advertising creative, who was a force of nature: Moose didnā€™t just embrace life, he ran at it by Geoff Reid https://campaignbrief.com/vale-craig-moose-moore-award-winning-advertising-creative-who-was-a-force-of-nature-moose-didnt-just-embrace-life-he-ran-at-it/#comment-1171440 Tue, 30 Sep 2025 07:42:52 +0000 https://campaignbrief.com/?p=298383#comment-1171440 As somebody said, Moose was annoying. For me it was because he was a younger writer that I always looked up to. It’s beyond unfair to lose such a talented and lovely human so soon. Kudos to the care shown by the two people he was closest to, Louise and Rocky. x

]]> Comment on ‘Itā€™s a long way to the shop’: Mitsubishi launches new Outlander campaign via Richards Rose by Tom Johnson https://campaignbrief.com/its-a-long-way-to-the-shop-mitsubishi-launches-new-outlander-campaign-via-richards-rose/#comment-1170439 Sun, 28 Sep 2025 04:21:29 +0000 https://campaignbrief.com/?p=292991#comment-1170439 Loved what ā€œHave You Been Paying Attentionā€ did with it the other weekā€”when the shopkeeper answers them: ā€œGot 4 left.ā€ The camera pans to Tom Gleisner dressed like the shopkeeperā€™s hubby who exclaims: ā€œ4?! This kidā€™s gonna eat 3!ā€ lol!

Great ad that taps into my own nostalgia of having a long hair/mullet growing up in the ā€˜80s and just that cheeky grin by the kid at the end is sublime pure gold!

]]>