Campaign Brief https://campaignbrief.com Tue, 21 Oct 2025 05:31:20 +0000 en-AU hourly 1 https://wordpress.org/?v=5.1.19 https://campaignbrief.com/wp-content/uploads/2019/03/cropped-cb_cap-32x32.png Campaign Brief https://campaignbrief.com 32 32 Former Creative Lead at The Works Tim Brothers joins Nibble Edge as Creative Director https://campaignbrief.com/former-creative-lead-at-the-works-tim-brothers-joins-nibble-edge-as-creative-director/ https://campaignbrief.com/former-creative-lead-at-the-works-tim-brothers-joins-nibble-edge-as-creative-director/#respond Tue, 21 Oct 2025 05:26:11 +0000 https://campaignbrief.com/?p=301436 https://campaignbrief.com/former-creative-lead-at-the-works-tim-brothers-joins-nibble-edge-as-creative-director/feed/ 0 Blake Power: The Trust Recession & Implications for Brands https://campaignbrief.com/blake-power-the-trust-recession-implications-for-brands/ https://campaignbrief.com/blake-power-the-trust-recession-implications-for-brands/#respond Tue, 21 Oct 2025 05:00:44 +0000 https://campaignbrief.com/?p=301442 https://campaignbrief.com/blake-power-the-trust-recession-implications-for-brands/feed/ 0 Beyond the Brief: How Motion Sickness, Dylan Pharazyn + Kathmandu found comfort in nature https://campaignbrief.com/beyond-the-brief-how-motion-sickness-dylan-pharazyn-kathmandu-found-comfort-in-nature/ https://campaignbrief.com/beyond-the-brief-how-motion-sickness-dylan-pharazyn-kathmandu-found-comfort-in-nature/#respond Tue, 21 Oct 2025 02:39:51 +0000 https://campaignbrief.com/?p=301408 https://campaignbrief.com/beyond-the-brief-how-motion-sickness-dylan-pharazyn-kathmandu-found-comfort-in-nature/feed/ 0 Volkswagen takes 120,000 passengers on a Flower Power Tour in new campaign via DDB Aotearoa https://campaignbrief.com/volkswagen-takes-120000-passengers-on-a-flower-power-tour-in-new-campaign-via-ddb-aotearoa/ https://campaignbrief.com/volkswagen-takes-120000-passengers-on-a-flower-power-tour-in-new-campaign-via-ddb-aotearoa/#respond Tue, 21 Oct 2025 02:27:02 +0000 https://campaignbrief.com/volkswagen-takes-120000-passengers-on-a-flower-power-tour-in-new-campaign-via-ddb-aotearoa/ https://campaignbrief.com/volkswagen-takes-120000-passengers-on-a-flower-power-tour-in-new-campaign-via-ddb-aotearoa/feed/ 0 Dentsu Creative promotes Zac Pritchard to Executive Creative Director https://campaignbrief.com/dentsu-creative-promotes-zac-pritchard-to-executive-creative-director/ https://campaignbrief.com/dentsu-creative-promotes-zac-pritchard-to-executive-creative-director/#comments Tue, 21 Oct 2025 01:34:15 +0000 https://campaignbrief.com/?p=301402 https://campaignbrief.com/dentsu-creative-promotes-zac-pritchard-to-executive-creative-director/feed/ 1 Wicked Sister launches new Wicked: For Good ‘Taste the Magic’ campaign via Communicado https://campaignbrief.com/wicked-sister-launches-new-wicked-for-good-taste-the-magic-campaign-via-communicado/ https://campaignbrief.com/wicked-sister-launches-new-wicked-for-good-taste-the-magic-campaign-via-communicado/#respond Tue, 21 Oct 2025 00:54:11 +0000 https://campaignbrief.com/?p=301394 https://campaignbrief.com/wicked-sister-launches-new-wicked-for-good-taste-the-magic-campaign-via-communicado/feed/ 0 Melbourne Social Co launches new AI Dividend Fund to give creatives their time back https://campaignbrief.com/melbourne-social-co-launches-new-ai-dividend-fund-to-give-creatives-their-time-back/ https://campaignbrief.com/melbourne-social-co-launches-new-ai-dividend-fund-to-give-creatives-their-time-back/#respond Tue, 21 Oct 2025 00:28:16 +0000 https://campaignbrief.com/?p=301387 https://campaignbrief.com/melbourne-social-co-launches-new-ai-dividend-fund-to-give-creatives-their-time-back/feed/ 0 Art Directors Club reimagines the Manship Medal for this year’s ADC 105th Annual Awards https://campaignbrief.com/art-directors-club-reimagines-the-manship-medal-for-this-years-adc-105th-annual-awards/ https://campaignbrief.com/art-directors-club-reimagines-the-manship-medal-for-this-years-adc-105th-annual-awards/#respond Tue, 21 Oct 2025 00:18:47 +0000 https://campaignbrief.com/?p=301382 https://campaignbrief.com/art-directors-club-reimagines-the-manship-medal-for-this-years-adc-105th-annual-awards/feed/ 0 Springboards’ LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think https://campaignbrief.com/springboards-llm-benchmark-for-creativity-finds-ai-tools-are-more-similar-than-you-think/ https://campaignbrief.com/springboards-llm-benchmark-for-creativity-finds-ai-tools-are-more-similar-than-you-think/#respond Tue, 21 Oct 2025 00:10:11 +0000 https://campaignbrief.com/?p=301375 https://campaignbrief.com/springboards-llm-benchmark-for-creativity-finds-ai-tools-are-more-similar-than-you-think/feed/ 0 TABtouch launches new social feature ‘Bet Loop’ with 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appoints Resolution Digital as SEO and journey optimisation agency https://campaignbrief.com/carnival-cruise-line-appoints-resolution-digital-as-seo-and-journey-optimisation-agency/ https://campaignbrief.com/carnival-cruise-line-appoints-resolution-digital-as-seo-and-journey-optimisation-agency/#respond Mon, 20 Oct 2025 23:42:11 +0000 https://campaignbrief.com/?p=301360 https://campaignbrief.com/carnival-cruise-line-appoints-resolution-digital-as-seo-and-journey-optimisation-agency/feed/ 0 Kate O’Ryan-Roeder departs Mindshare Sydney for CEO role at Havas Media ANZ https://campaignbrief.com/former-mindshare-sydney-md-kate-oryan-roederas-set-to-join-havas-media-anz-as-new-ceo/ https://campaignbrief.com/former-mindshare-sydney-md-kate-oryan-roederas-set-to-join-havas-media-anz-as-new-ceo/#respond Mon, 20 Oct 2025 23:35:45 +0000 https://campaignbrief.com/?p=301355 https://campaignbrief.com/former-mindshare-sydney-md-kate-oryan-roederas-set-to-join-havas-media-anz-as-new-ceo/feed/ 0 Typo gets serious about the silly season in new campaign via Hellions and Archie and Fox https://campaignbrief.com/typo-gets-serious-about-the-silly-season-in-new-campaign-via-hellions-and-archie-and-fox/ https://campaignbrief.com/typo-gets-serious-about-the-silly-season-in-new-campaign-via-hellions-and-archie-and-fox/#respond Mon, 20 Oct 2025 23:12:08 +0000 https://campaignbrief.com/?p=301344 https://campaignbrief.com/typo-gets-serious-about-the-silly-season-in-new-campaign-via-hellions-and-archie-and-fox/feed/ 0 Tonic Communications promotes Georgia Coleman to managing director https://campaignbrief.com/tonic-communications-promotes-georgia-coleman-to-managing-director/ https://campaignbrief.com/tonic-communications-promotes-georgia-coleman-to-managing-director/#respond Mon, 20 Oct 2025 23:04:17 +0000 https://campaignbrief.com/?p=301334 https://campaignbrief.com/tonic-communications-promotes-georgia-coleman-to-managing-director/feed/ 0 Townsville North Queensland launches largest-ever tourism campaign via dentsu Queensland https://campaignbrief.com/townsville-north-queensland-launches-largest-ever-tourism-campaign-via-dentsu-queensland/ https://campaignbrief.com/townsville-north-queensland-launches-largest-ever-tourism-campaign-via-dentsu-queensland/#respond Mon, 20 Oct 2025 22:58:31 +0000 https://campaignbrief.com/?p=301327 https://campaignbrief.com/townsville-north-queensland-launches-largest-ever-tourism-campaign-via-dentsu-queensland/feed/ 0 Clemenger BBDO Melbourne ECD Ant Phillips departs agency after more than two decades https://campaignbrief.com/clemenger-bbdo-melbourne-ecd-ant-phillips-departs-agency-after-more-than-two-decades/ https://campaignbrief.com/clemenger-bbdo-melbourne-ecd-ant-phillips-departs-agency-after-more-than-two-decades/#respond Mon, 20 Oct 2025 22:54:43 +0000 https://campaignbrief.com/?p=301321 https://campaignbrief.com/clemenger-bbdo-melbourne-ecd-ant-phillips-departs-agency-after-more-than-two-decades/feed/ 0 Webjet encourages Aussies and Kiwis to ‘Go Somewhere’ in new campaign via The Hallway https://campaignbrief.com/webjet-encourages-aussies-and-kiwis-to-go-somewhere-in-new-campaign-via-the-hallway/ https://campaignbrief.com/webjet-encourages-aussies-and-kiwis-to-go-somewhere-in-new-campaign-via-the-hallway/#respond Mon, 20 Oct 2025 22:32:24 +0000 https://campaignbrief.com/?p=301309 https://campaignbrief.com/webjet-encourages-aussies-and-kiwis-to-go-somewhere-in-new-campaign-via-the-hallway/feed/ 0 Kiwi expat Maria Devereux launches ‘How to Stay Human’ initiative and podcast to help creatives reclaim their humanity in the age of AI https://campaignbrief.com/kiwi-expat-maria-devereux-launches-how-to-stay-human-initiative-and-podcast-to-help-creatives-reclaim-their-humanity-in-the-age-of-ai/ https://campaignbrief.com/kiwi-expat-maria-devereux-launches-how-to-stay-human-initiative-and-podcast-to-help-creatives-reclaim-their-humanity-in-the-age-of-ai/#respond Mon, 20 Oct 2025 08:25:39 +0000 https://campaignbrief.com/?p=301302 https://campaignbrief.com/kiwi-expat-maria-devereux-launches-how-to-stay-human-initiative-and-podcast-to-help-creatives-reclaim-their-humanity-in-the-age-of-ai/feed/ 0 La Trobe University redefines what a ‘Uni Person’ looks like in new regional campaign https://campaignbrief.com/la-trobe-university-redefines-what-a-uni-person-looks-like-in-new-regional-campaign/ https://campaignbrief.com/la-trobe-university-redefines-what-a-uni-person-looks-like-in-new-regional-campaign/#respond Mon, 20 Oct 2025 06:21:17 +0000 https://campaignbrief.com/?p=301292 https://campaignbrief.com/la-trobe-university-redefines-what-a-uni-person-looks-like-in-new-regional-campaign/feed/ 0 Youngbloods SA returns with ‘Get a Taste of Richards Rose’ on Thursday, 30 October https://campaignbrief.com/youngbloods-sa-returns-with-get-a-taste-of-richards-rose-on-thursday-30-october/ https://campaignbrief.com/youngbloods-sa-returns-with-get-a-taste-of-richards-rose-on-thursday-30-october/#respond Mon, 20 Oct 2025 05:25:43 +0000 https://campaignbrief.com/?p=301283 https://campaignbrief.com/youngbloods-sa-returns-with-get-a-taste-of-richards-rose-on-thursday-30-october/feed/ 0 AAMI and Matthew ‘Delly’ Dellavedova drive home safe driving message with jersey number stunt https://campaignbrief.com/aami-and-matthew-delly-dellavedova-drive-home-safe-driving-message-with-jersey-number-stunt/ https://campaignbrief.com/aami-and-matthew-delly-dellavedova-drive-home-safe-driving-message-with-jersey-number-stunt/#respond Mon, 20 Oct 2025 05:17:01 +0000 https://campaignbrief.com/?p=301277 https://campaignbrief.com/aami-and-matthew-delly-dellavedova-drive-home-safe-driving-message-with-jersey-number-stunt/feed/ 0 Sunday Gravy brings AIA Australia’s ‘Do It For Life’ campaign to life with AFL Masters Over-55s https://campaignbrief.com/sunday-gravy-brings-aia-australias-do-it-for-life-campaign-to-life-with-afl-masters-over-55s/ https://campaignbrief.com/sunday-gravy-brings-aia-australias-do-it-for-life-campaign-to-life-with-afl-masters-over-55s/#respond Mon, 20 Oct 2025 03:02:40 +0000 https://campaignbrief.com/?p=301264 https://campaignbrief.com/sunday-gravy-brings-aia-australias-do-it-for-life-campaign-to-life-with-afl-masters-over-55s/feed/ 0 AIA Australia champions health and wellbeing in new ‘Do it for Life’ brand platform via Bullfrog https://campaignbrief.com/aia-australia-champions-health-and-wellbeing-in-new-do-it-for-life-brand-platform-via-bullfrog/ https://campaignbrief.com/aia-australia-champions-health-and-wellbeing-in-new-do-it-for-life-brand-platform-via-bullfrog/#respond Mon, 20 Oct 2025 02:49:40 +0000 https://campaignbrief.com/?p=301253 https://campaignbrief.com/aia-australia-champions-health-and-wellbeing-in-new-do-it-for-life-brand-platform-via-bullfrog/feed/ 0 Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov https://campaignbrief.com/call-for-free-entries-to-campaign-brief-agency-of-the-year-cb-hot-list-2026-deadline-fri-28-nov/ https://campaignbrief.com/call-for-free-entries-to-campaign-brief-agency-of-the-year-cb-hot-list-2026-deadline-fri-28-nov/#respond Mon, 20 Oct 2025 02:10:14 +0000 https://campaignbrief.com/?p=299125 https://campaignbrief.com/call-for-free-entries-to-campaign-brief-agency-of-the-year-cb-hot-list-2026-deadline-fri-28-nov/feed/ 0 Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)? https://campaignbrief.com/what-are-campaign-briefs-most-viewed-stories-so-far-in-2025/ https://campaignbrief.com/what-are-campaign-briefs-most-viewed-stories-so-far-in-2025/#respond Mon, 20 Oct 2025 02:05:07 +0000 https://campaignbrief.com/?p=296133 https://campaignbrief.com/what-are-campaign-briefs-most-viewed-stories-so-far-in-2025/feed/ 0 NDSP Plan Managers crash through disability campaign conventions in new work via Showpony https://campaignbrief.com/ndsp-plan-managers-crash-through-disability-campaign-conventions-in-new-work-via-showpony/ https://campaignbrief.com/ndsp-plan-managers-crash-through-disability-campaign-conventions-in-new-work-via-showpony/#respond Mon, 20 Oct 2025 00:50:01 +0000 https://campaignbrief.com/?p=301230 https://campaignbrief.com/ndsp-plan-managers-crash-through-disability-campaign-conventions-in-new-work-via-showpony/feed/ 0 Additional Assets: Photographs by Filmmakers returns to m2 Gallery in Sydney, 23–26 October https://campaignbrief.com/additional-assets-photographs-by-filmmakers-returns-to-m2-gallery-in-sydney-23-26-october/ https://campaignbrief.com/additional-assets-photographs-by-filmmakers-returns-to-m2-gallery-in-sydney-23-26-october/#respond Mon, 20 Oct 2025 00:40:53 +0000 https://campaignbrief.com/?p=301078 https://campaignbrief.com/additional-assets-photographs-by-filmmakers-returns-to-m2-gallery-in-sydney-23-26-october/feed/ 0 InvestorKit says ‘I do’ to data in new campaign for Arjun Paliwal’s debut book via Sharehouse https://campaignbrief.com/investorkit-says-i-do-to-data-in-new-campaign-for-arjun-paliwals-debut-book-via-sharehouse/ https://campaignbrief.com/investorkit-says-i-do-to-data-in-new-campaign-for-arjun-paliwals-debut-book-via-sharehouse/#respond Mon, 20 Oct 2025 00:21:14 +0000 https://campaignbrief.com/?p=301224 https://campaignbrief.com/investorkit-says-i-do-to-data-in-new-campaign-for-arjun-paliwals-debut-book-via-sharehouse/feed/ 0 VANDAL Wins Prestigious Australian Good Design Award for Badu Gili: Healing Spirit https://campaignbrief.com/vandal-wins-prestigious-australian-good-design-award-for-badu-gili-healing-spirit/ https://campaignbrief.com/vandal-wins-prestigious-australian-good-design-award-for-badu-gili-healing-spirit/#respond Mon, 20 Oct 2025 00:14:07 +0000 https://campaignbrief.com/?p=301217 https://campaignbrief.com/vandal-wins-prestigious-australian-good-design-award-for-badu-gili-healing-spirit/feed/ 0