Opinion – Campaign Brief https://campaignbrief.com Tue, 21 Oct 2025 05:31:20 +0000 en-AU hourly 1 https://wordpress.org/?v=5.1.19 https://campaignbrief.com/wp-content/uploads/2019/03/cropped-cb_cap-32x32.png Opinion – Campaign Brief https://campaignbrief.com 32 32 Blake Power: The Trust Recession & Implications for Brands https://campaignbrief.com/blake-power-the-trust-recession-implications-for-brands/ https://campaignbrief.com/blake-power-the-trust-recession-implications-for-brands/#respond Tue, 21 Oct 2025 05:00:44 +0000 https://campaignbrief.com/?p=301442 https://campaignbrief.com/blake-power-the-trust-recession-implications-for-brands/feed/ 0 Death to sh*t ads: Creativity as a competitive sport https://campaignbrief.com/death-to-sht-ads-creativity-as-a-competitive-sport/ https://campaignbrief.com/death-to-sht-ads-creativity-as-a-competitive-sport/#respond Sun, 05 Oct 2025 22:30:33 +0000 https://campaignbrief.com/?p=300045 https://campaignbrief.com/death-to-sht-ads-creativity-as-a-competitive-sport/feed/ 0 Lahra Carey + Vee Shah: As AI dominates PR, the value of original thinking will attract a premium https://campaignbrief.com/lahra-carey-vee-shah-as-ai-dominates-pr-the-value-of-original-thinking-will-attract-a-premium/ https://campaignbrief.com/lahra-carey-vee-shah-as-ai-dominates-pr-the-value-of-original-thinking-will-attract-a-premium/#respond Thu, 02 Oct 2025 06:35:04 +0000 https://campaignbrief.com/?p=299951 https://campaignbrief.com/lahra-carey-vee-shah-as-ai-dominates-pr-the-value-of-original-thinking-will-attract-a-premium/feed/ 0 CB WA Q&A with Initiative CEO Jo McAlister: From Perth beginnings to national leadership https://campaignbrief.com/grounded-in-wa-leading-on-the-national-stage-jo-mcalister-ceo-initiative-australia/ https://campaignbrief.com/grounded-in-wa-leading-on-the-national-stage-jo-mcalister-ceo-initiative-australia/#respond Wed, 24 Sep 2025 01:53:34 +0000 https://campaignbrief.com/?p=298962 https://campaignbrief.com/grounded-in-wa-leading-on-the-national-stage-jo-mcalister-ceo-initiative-australia/feed/ 0 Billy Loizou: Conversion APIs – Unlocking Better Performance for Travel and Airline Campaigns https://campaignbrief.com/billy-loizou-conversion-apis-unlocking-better-performance-for-travel-and-airline-campaigns/ https://campaignbrief.com/billy-loizou-conversion-apis-unlocking-better-performance-for-travel-and-airline-campaigns/#respond Sun, 21 Sep 2025 03:57:49 +0000 https://campaignbrief.com/?p=298752 https://campaignbrief.com/billy-loizou-conversion-apis-unlocking-better-performance-for-travel-and-airline-campaigns/feed/ 0 Lisa Burling: Lifelong learning isn’t about credentials – it’s about curiosity https://campaignbrief.com/lisa-burling-lifelong-learning-isnt-about-credentials-its-about-curiosity/ https://campaignbrief.com/lisa-burling-lifelong-learning-isnt-about-credentials-its-about-curiosity/#respond Tue, 09 Sep 2025 03:38:19 +0000 https://campaignbrief.com/?p=298014 https://campaignbrief.com/lisa-burling-lifelong-learning-isnt-about-credentials-its-about-curiosity/feed/ 0 Scott Walker: Is AI Making Us Dumb? https://campaignbrief.com/scott-walker-is-ai-making-us-dumb/ https://campaignbrief.com/scott-walker-is-ai-making-us-dumb/#respond Wed, 03 Sep 2025 02:09:41 +0000 https://campaignbrief.com/?p=297404 https://campaignbrief.com/scott-walker-is-ai-making-us-dumb/feed/ 0 Luke Dean-Weymark: PR’s Big Moment in the Age of AI Search  https://campaignbrief.com/luke-dean-weymark-prs-big-moment-in-the-age-of-ai-search/ https://campaignbrief.com/luke-dean-weymark-prs-big-moment-in-the-age-of-ai-search/#respond Wed, 03 Sep 2025 00:33:22 +0000 https://campaignbrief.com/?p=297379 https://campaignbrief.com/luke-dean-weymark-prs-big-moment-in-the-age-of-ai-search/feed/ 0 Damon Stapleton: Creativity. Can we please have a bit of culture around here? https://campaignbrief.com/damon-stapleton-creativity-can-we-please-have-a-bit-of-culture-around-here/ https://campaignbrief.com/damon-stapleton-creativity-can-we-please-have-a-bit-of-culture-around-here/#comments Wed, 27 Aug 2025 02:58:31 +0000 https://campaignbrief.com/?p=296764 https://campaignbrief.com/damon-stapleton-creativity-can-we-please-have-a-bit-of-culture-around-here/feed/ 1 Tennille Burt: From novelty to necessity – democratising 3D out of home https://campaignbrief.com/tennille-burt-from-novelty-to-necessity-democratising-3d-out-of-home/ https://campaignbrief.com/tennille-burt-from-novelty-to-necessity-democratising-3d-out-of-home/#respond Tue, 26 Aug 2025 03:41:53 +0000 https://campaignbrief.com/?p=296611 https://campaignbrief.com/tennille-burt-from-novelty-to-necessity-democratising-3d-out-of-home/feed/ 0 Zoe Goodhardt: Why agencies need to speak P&L https://campaignbrief.com/zoe-goodhardt-why-agencies-need-to-speak-pl/ https://campaignbrief.com/zoe-goodhardt-why-agencies-need-to-speak-pl/#respond Tue, 26 Aug 2025 02:49:07 +0000 https://campaignbrief.com/?p=296595 https://campaignbrief.com/zoe-goodhardt-why-agencies-need-to-speak-pl/feed/ 0 The Content Path: From Creation to Conversation https://campaignbrief.com/the-content-path-from-creation-to-conversation/ https://campaignbrief.com/the-content-path-from-creation-to-conversation/#respond Wed, 20 Aug 2025 06:46:48 +0000 https://campaignbrief.com/?p=296311 https://campaignbrief.com/the-content-path-from-creation-to-conversation/feed/ 0 Damon Stapleton: That’s not a knife. That’s a creative team. https://campaignbrief.com/damon-stapleton-thats-not-a-knife-thats-a-creative-team/ https://campaignbrief.com/damon-stapleton-thats-not-a-knife-thats-a-creative-team/#respond Mon, 18 Aug 2025 01:08:07 +0000 https://campaignbrief.com/?p=296065 https://campaignbrief.com/damon-stapleton-thats-not-a-knife-thats-a-creative-team/feed/ 0 Sarah Spence: Human curiosity is the ultimate content advantage https://campaignbrief.com/sarah-spence-human-curiosity-is-the-ultimate-content-advantage/ https://campaignbrief.com/sarah-spence-human-curiosity-is-the-ultimate-content-advantage/#respond Fri, 15 Aug 2025 02:31:00 +0000 https://campaignbrief.com/?p=296010 https://campaignbrief.com/sarah-spence-human-curiosity-is-the-ultimate-content-advantage/feed/ 0 Ben Coulson: The loneliest place on earth (for a creative) https://campaignbrief.com/ben-coulson-the-loneliest-place-on-earth-for-a-creative/ https://campaignbrief.com/ben-coulson-the-loneliest-place-on-earth-for-a-creative/#respond Wed, 06 Aug 2025 02:45:15 +0000 https://campaignbrief.com/?p=295130 https://campaignbrief.com/ben-coulson-the-loneliest-place-on-earth-for-a-creative/feed/ 0 Adam Bodfish: What My Autistic Daughter Taught Me About Being a Creative Director https://campaignbrief.com/adam-bodfish-what-my-autistic-daughter-taught-me-about-being-a-creative-director/ https://campaignbrief.com/adam-bodfish-what-my-autistic-daughter-taught-me-about-being-a-creative-director/#comments Wed, 06 Aug 2025 02:19:28 +0000 https://campaignbrief.com/?p=295162 https://campaignbrief.com/adam-bodfish-what-my-autistic-daughter-taught-me-about-being-a-creative-director/feed/ 1 Death to sh*t ads: If there’s no tension, it’s not interesting. https://campaignbrief.com/death-to-sht-ads-if-theres-no-tension-its-not-interesting/ https://campaignbrief.com/death-to-sht-ads-if-theres-no-tension-its-not-interesting/#respond Tue, 05 Aug 2025 02:54:34 +0000 https://campaignbrief.com/?p=295101 https://campaignbrief.com/death-to-sht-ads-if-theres-no-tension-its-not-interesting/feed/ 0 Jess Wheeler: Some things that have left a dent in my brain. A selection of work that has stuck. https://campaignbrief.com/jess-wheeler-some-things-that-have-left-a-dent-in-my-brain-a-selection-of-work-that-has-stuck/ https://campaignbrief.com/jess-wheeler-some-things-that-have-left-a-dent-in-my-brain-a-selection-of-work-that-has-stuck/#respond Mon, 28 Jul 2025 00:53:05 +0000 https://campaignbrief.com/?p=294479 https://campaignbrief.com/jess-wheeler-some-things-that-have-left-a-dent-in-my-brain-a-selection-of-work-that-has-stuck/feed/ 0 Bite Sized Bingeing: Why I Watch Old TV Shows One Swipe at a Time – by Jacqui Capel https://campaignbrief.com/bite-sized-bingeing-why-i-watch-old-tv-shows-one-swipe-at-a-time-by-jacqui-capel/ https://campaignbrief.com/bite-sized-bingeing-why-i-watch-old-tv-shows-one-swipe-at-a-time-by-jacqui-capel/#respond Tue, 22 Jul 2025 01:48:24 +0000 https://campaignbrief.com/?p=294101 https://campaignbrief.com/bite-sized-bingeing-why-i-watch-old-tv-shows-one-swipe-at-a-time-by-jacqui-capel/feed/ 0 Matthew Forzan: How brands can regain trust in a world full of deepfakes + AI generated content https://campaignbrief.com/matthew-forzan-how-brands-can-regain-trust-in-a-world-full-of-deepfakes-ai-generated-content/ https://campaignbrief.com/matthew-forzan-how-brands-can-regain-trust-in-a-world-full-of-deepfakes-ai-generated-content/#respond Mon, 14 Jul 2025 02:04:53 +0000 https://campaignbrief.com/?p=293478 https://campaignbrief.com/matthew-forzan-how-brands-can-regain-trust-in-a-world-full-of-deepfakes-ai-generated-content/feed/ 0 Josep Jover’s Creative LIAisons Reflections: “It Marked a Before and After in My Career” https://campaignbrief.com/josep-jovers-creative-liaisons-reflections-it-marked-a-before-and-after-in-my-career/ https://campaignbrief.com/josep-jovers-creative-liaisons-reflections-it-marked-a-before-and-after-in-my-career/#respond Mon, 14 Jul 2025 00:00:20 +0000 https://campaignbrief.com/?p=292847 https://campaignbrief.com/josep-jovers-creative-liaisons-reflections-it-marked-a-before-and-after-in-my-career/feed/ 0 Ant White: Independents Aren’t the Alternative, They’re the Blueprint https://campaignbrief.com/ant-white-independents-arent-the-alternative-theyre-the-blueprint/ https://campaignbrief.com/ant-white-independents-arent-the-alternative-theyre-the-blueprint/#respond Wed, 09 Jul 2025 00:44:46 +0000 https://campaignbrief.com/?p=293202 https://campaignbrief.com/ant-white-independents-arent-the-alternative-theyre-the-blueprint/feed/ 0 The Creative Reset: Lessons on Escaping the Seasonal Slump from Cannes Lions 2025  https://campaignbrief.com/the-creative-reset-lessons-on-escaping-the-seasonal-slump-from-cannes-lions-2025/ https://campaignbrief.com/the-creative-reset-lessons-on-escaping-the-seasonal-slump-from-cannes-lions-2025/#respond Tue, 08 Jul 2025 07:15:56 +0000 https://campaignbrief.com/?p=293155 https://campaignbrief.com/the-creative-reset-lessons-on-escaping-the-seasonal-slump-from-cannes-lions-2025/feed/ 0 Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal” https://campaignbrief.com/sophie-beards-creative-liaisons-reflections-attending-the-creative-liaisons-conference-was-a-seriously-big-deal/ https://campaignbrief.com/sophie-beards-creative-liaisons-reflections-attending-the-creative-liaisons-conference-was-a-seriously-big-deal/#respond Mon, 07 Jul 2025 00:00:09 +0000 https://campaignbrief.com/?p=292648 https://campaignbrief.com/sophie-beards-creative-liaisons-reflections-attending-the-creative-liaisons-conference-was-a-seriously-big-deal/feed/ 0 Craig Hunter: An Apology to Creatives from a Planner https://campaignbrief.com/craig-hunter-an-apology-to-creatives-from-a-planner/ https://campaignbrief.com/craig-hunter-an-apology-to-creatives-from-a-planner/#respond Thu, 03 Jul 2025 03:54:13 +0000 https://campaignbrief.com/?p=292699 https://campaignbrief.com/craig-hunter-an-apology-to-creatives-from-a-planner/feed/ 0 John Ilian: What I learnt from losing a client https://campaignbrief.com/john-ilian-what-i-learnt-from-losing-a-client/ https://campaignbrief.com/john-ilian-what-i-learnt-from-losing-a-client/#respond Tue, 01 Jul 2025 09:41:55 +0000 https://campaignbrief.com/?p=292532 https://campaignbrief.com/john-ilian-what-i-learnt-from-losing-a-client/feed/ 0 Ben Liebmann: Dangerous duplicity? Cannes Grand Prix for Budweiser’s Iconic Sounds hits dangerous bum note https://campaignbrief.com/ben-liebmann-dangerous-duplicity-cannes-grand-prix-for-budweisers-iconic-sounds-hits-dangerous-bum-note/ https://campaignbrief.com/ben-liebmann-dangerous-duplicity-cannes-grand-prix-for-budweisers-iconic-sounds-hits-dangerous-bum-note/#comments Tue, 01 Jul 2025 07:14:01 +0000 https://campaignbrief.com/?p=292512 https://campaignbrief.com/ben-liebmann-dangerous-duplicity-cannes-grand-prix-for-budweisers-iconic-sounds-hits-dangerous-bum-note/feed/ 1 Damon Stapleton: Cannes. The truth is nobody bloody knows. https://campaignbrief.com/damon-stapleton-cannes-the-truth-is-nobody-bloody-knows/ https://campaignbrief.com/damon-stapleton-cannes-the-truth-is-nobody-bloody-knows/#respond Mon, 30 Jun 2025 06:11:22 +0000 https://campaignbrief.com/?p=292382 https://campaignbrief.com/damon-stapleton-cannes-the-truth-is-nobody-bloody-knows/feed/ 0 Luke Fitzpatrick: The Innovation Illusion – Why media agencies must rethink, not just reformat https://campaignbrief.com/luke-fitzpatrick-the-innovation-illusion-why-media-agencies-must-rethink-not-just-reformat/ https://campaignbrief.com/luke-fitzpatrick-the-innovation-illusion-why-media-agencies-must-rethink-not-just-reformat/#respond Tue, 24 Jun 2025 05:59:44 +0000 https://campaignbrief.com/?p=291993 https://campaignbrief.com/luke-fitzpatrick-the-innovation-illusion-why-media-agencies-must-rethink-not-just-reformat/feed/ 0 Miriam Wells: Cannes 2025 – Human creativity as a competitive advantage in the Age of AI https://campaignbrief.com/miriam-wells-cannes-2025-human-creativity-as-a-competitive-advantage-in-the-age-of-ai/ https://campaignbrief.com/miriam-wells-cannes-2025-human-creativity-as-a-competitive-advantage-in-the-age-of-ai/#respond Mon, 23 Jun 2025 03:09:26 +0000 https://campaignbrief.com/?p=291895 https://campaignbrief.com/miriam-wells-cannes-2025-human-creativity-as-a-competitive-advantage-in-the-age-of-ai/feed/ 0