News – Campaign Brief https://campaignbrief.com Tue, 21 Oct 2025 05:31:20 +0000 en-AU hourly 1 https://wordpress.org/?v=5.1.19 https://campaignbrief.com/wp-content/uploads/2019/03/cropped-cb_cap-32x32.png News – Campaign Brief https://campaignbrief.com 32 32 TABtouch launches new social feature ‘Bet Loop’ with ‘Simon Says’ campaign via The Brand Agency https://campaignbrief.com/tabtouch-launches-its-new-social-feature-bet-loop-via-the-brand-agency/ https://campaignbrief.com/tabtouch-launches-its-new-social-feature-bet-loop-via-the-brand-agency/#respond Mon, 20 Oct 2025 23:48:27 +0000 https://campaignbrief.com/tabtouch-launches-its-new-social-feature-bet-loop-via-the-brand-agency/ https://campaignbrief.com/tabtouch-launches-its-new-social-feature-bet-loop-via-the-brand-agency/feed/ 0 Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov https://campaignbrief.com/call-for-free-entries-to-campaign-brief-agency-of-the-year-cb-hot-list-2026-deadline-fri-28-nov/ https://campaignbrief.com/call-for-free-entries-to-campaign-brief-agency-of-the-year-cb-hot-list-2026-deadline-fri-28-nov/#respond Mon, 20 Oct 2025 02:10:14 +0000 https://campaignbrief.com/?p=299125 https://campaignbrief.com/call-for-free-entries-to-campaign-brief-agency-of-the-year-cb-hot-list-2026-deadline-fri-28-nov/feed/ 0 Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)? https://campaignbrief.com/what-are-campaign-briefs-most-viewed-stories-so-far-in-2025/ https://campaignbrief.com/what-are-campaign-briefs-most-viewed-stories-so-far-in-2025/#respond Mon, 20 Oct 2025 02:05:07 +0000 https://campaignbrief.com/?p=296133 https://campaignbrief.com/what-are-campaign-briefs-most-viewed-stories-so-far-in-2025/feed/ 0 West Australian Ballet launches integrated 2026 season campaign with Hypnosis Perth https://campaignbrief.com/west-australian-ballet-launches-integrated-2026-season-campaign-with-hypnosis/ https://campaignbrief.com/west-australian-ballet-launches-integrated-2026-season-campaign-with-hypnosis/#respond Thu, 16 Oct 2025 06:20:12 +0000 https://campaignbrief.com/?p=301100 https://campaignbrief.com/west-australian-ballet-launches-integrated-2026-season-campaign-with-hypnosis/feed/ 0 Eclectic Music joins the m25 Network: A star-studded leap in global music production https://campaignbrief.com/eclectic-music-joins-the-m25-network-a-star-studded-leap-in-global-music-production/ https://campaignbrief.com/eclectic-music-joins-the-m25-network-a-star-studded-leap-in-global-music-production/#respond Tue, 14 Oct 2025 22:44:26 +0000 https://campaignbrief.com/?p=300943 https://campaignbrief.com/eclectic-music-joins-the-m25-network-a-star-studded-leap-in-global-music-production/feed/ 0 Boomtown launches Insiders program to develop next generation of regional media leaders https://campaignbrief.com/boomtown-launches-insiders-program-to-develop-next-generation-of-regional-media-leaders/ https://campaignbrief.com/boomtown-launches-insiders-program-to-develop-next-generation-of-regional-media-leaders/#respond Mon, 13 Oct 2025 01:17:57 +0000 https://campaignbrief.com/boomtown-launches-insiders-program-to-develop-next-generation-of-regional-media-leaders/ https://campaignbrief.com/boomtown-launches-insiders-program-to-develop-next-generation-of-regional-media-leaders/feed/ 0 Interactive Wheelmates platform empowers young drivers with real-world road safety skills via Road Safety Commission and The Brand Agency https://campaignbrief.com/interactive-wheelmates-platform-empowers-young-drivers-with-real-world-road-safety-skills-via-road-safety-commission-and-the-brand-agency/ https://campaignbrief.com/interactive-wheelmates-platform-empowers-young-drivers-with-real-world-road-safety-skills-via-road-safety-commission-and-the-brand-agency/#respond Tue, 07 Oct 2025 01:47:53 +0000 https://campaignbrief.com/interactive-wheelmates-platform-empowers-young-drivers-with-real-world-road-safety-skills-via-road-safety-commission-and-the-brand-agency/ https://campaignbrief.com/interactive-wheelmates-platform-empowers-young-drivers-with-real-world-road-safety-skills-via-road-safety-commission-and-the-brand-agency/feed/ 0 Half fixes don’t cut it: Ashley & Martin and KWP+Partners take aim at quick hair loss fixes https://campaignbrief.com/half-fixes-dont-cut-it-ashley-martin-and-kwppartners-take-aim-at-quick-hair-loss-fixes/ https://campaignbrief.com/half-fixes-dont-cut-it-ashley-martin-and-kwppartners-take-aim-at-quick-hair-loss-fixes/#respond Thu, 02 Oct 2025 03:59:19 +0000 https://campaignbrief.com/half-fixes-dont-cut-it-ashley-martin-and-kwppartners-take-aim-at-quick-hair-loss-fixes/ https://campaignbrief.com/half-fixes-dont-cut-it-ashley-martin-and-kwppartners-take-aim-at-quick-hair-loss-fixes/feed/ 0 Heineken transforms forgotten urban spaces into social hubs with LePub via ‘Rooftop Revival’ https://campaignbrief.com/heineken-transforms-forgotten-urban-spaces-into-social-hubs-with-lepub-via-rooftop-revival/ https://campaignbrief.com/heineken-transforms-forgotten-urban-spaces-into-social-hubs-with-lepub-via-rooftop-revival/#respond Thu, 02 Oct 2025 03:57:54 +0000 https://campaignbrief.com/heineken-transforms-forgotten-urban-spaces-into-social-hubs-with-lepub-via-rooftop-revival/ https://campaignbrief.com/heineken-transforms-forgotten-urban-spaces-into-social-hubs-with-lepub-via-rooftop-revival/feed/ 0 Creative LIAisons pitch bold phygital ideas to Westfield ANZ in AKQA led workshop https://campaignbrief.com/creative-liaisons-pitch-bold-phygital-ideas-to-westfield-and-disney-in-akqa-led-workshop/ https://campaignbrief.com/creative-liaisons-pitch-bold-phygital-ideas-to-westfield-and-disney-in-akqa-led-workshop/#respond Tue, 30 Sep 2025 02:55:42 +0000 https://campaignbrief.com/?p=299479 https://campaignbrief.com/creative-liaisons-pitch-bold-phygital-ideas-to-westfield-and-disney-in-akqa-led-workshop/feed/ 0 Department of Transport and The Brand Agency launch powerful campaign for young WA drivers https://campaignbrief.com/the-brand-agency-department-of-transport-and-major-infrastructure-launch-toms-story-to-urge-young-drivers-to-take-road-safety-seriously/ https://campaignbrief.com/the-brand-agency-department-of-transport-and-major-infrastructure-launch-toms-story-to-urge-young-drivers-to-take-road-safety-seriously/#respond Tue, 30 Sep 2025 01:47:55 +0000 https://campaignbrief.com/?p=299487 https://campaignbrief.com/the-brand-agency-department-of-transport-and-major-infrastructure-launch-toms-story-to-urge-young-drivers-to-take-road-safety-seriously/feed/ 0 130 young creatives hit Las Vegas for the Creative LIAisons education program https://campaignbrief.com/day-1-130-young-creative-hit-las-vegas-for-the-creative-liaisons-education-program/ https://campaignbrief.com/day-1-130-young-creative-hit-las-vegas-for-the-creative-liaisons-education-program/#respond Mon, 29 Sep 2025 00:07:11 +0000 https://campaignbrief.com/?p=299275 https://campaignbrief.com/day-1-130-young-creative-hit-las-vegas-for-the-creative-liaisons-education-program/feed/ 0 LIA honours creative leader Dörte Spengler-Ahrens with prestigious LIA Legend Award https://campaignbrief.com/lia-honors-dorte-spengler-ahrens-with-legend-award/ https://campaignbrief.com/lia-honors-dorte-spengler-ahrens-with-legend-award/#respond Sun, 28 Sep 2025 20:57:49 +0000 https://campaignbrief.com/?p=299266 https://campaignbrief.com/lia-honors-dorte-spengler-ahrens-with-legend-award/feed/ 0 AdSchool Copywriting returns with revamped course led by ATime&Place’s Charles Baylis and Anthologie’s Josh Edge https://campaignbrief.com/adschool-copywriting-returns-with-revamped-course-led-by-josh-edge-and-charles-baylis/ https://campaignbrief.com/adschool-copywriting-returns-with-revamped-course-led-by-josh-edge-and-charles-baylis/#respond Fri, 26 Sep 2025 02:53:52 +0000 https://campaignbrief.com/?p=299232 https://campaignbrief.com/adschool-copywriting-returns-with-revamped-course-led-by-josh-edge-and-charles-baylis/feed/ 0 Chapter and Likeable Creative launch new MercyCare brand platform: “When Life Needs” https://campaignbrief.com/chapter-and-likeable-creative-launch-new-mercycare-brand-platform-when-life-needs/ https://campaignbrief.com/chapter-and-likeable-creative-launch-new-mercycare-brand-platform-when-life-needs/#respond Fri, 26 Sep 2025 01:15:17 +0000 https://campaignbrief.com/chapter-and-likeable-creative-launch-new-mercycare-brand-platform-when-life-needs/ https://campaignbrief.com/chapter-and-likeable-creative-launch-new-mercycare-brand-platform-when-life-needs/feed/ 0 CB WA Q&A with Initiative CEO Jo McAlister: From Perth beginnings to national leadership https://campaignbrief.com/grounded-in-wa-leading-on-the-national-stage-jo-mcalister-ceo-initiative-australia/ https://campaignbrief.com/grounded-in-wa-leading-on-the-national-stage-jo-mcalister-ceo-initiative-australia/#respond Wed, 24 Sep 2025 01:53:34 +0000 https://campaignbrief.com/?p=298962 https://campaignbrief.com/grounded-in-wa-leading-on-the-national-stage-jo-mcalister-ceo-initiative-australia/feed/ 0 Leo Singapore’s Asheen Naidu talks Creativity, Culture, and Singapore’s creative evolution in the latest m25 Global Creative Series https://campaignbrief.com/the-m25-global-creative-series-episode-8-leo-singapores-asheen-naidu-talks-creativity-culture-and-singapores-creative-evolution/ https://campaignbrief.com/the-m25-global-creative-series-episode-8-leo-singapores-asheen-naidu-talks-creativity-culture-and-singapores-creative-evolution/#respond Wed, 24 Sep 2025 00:06:57 +0000 https://campaignbrief.com/?p=298964 https://campaignbrief.com/the-m25-global-creative-series-episode-8-leo-singapores-asheen-naidu-talks-creativity-culture-and-singapores-creative-evolution/feed/ 0 Sound+Music Alive in 2025: industry leaders emphasise that creativity and collaboration remain the foundation of effective sound https://campaignbrief.com/soundmusic-alive-in%e2%80%882025-industry-leaders-emphasise-that-creativity-and-collaboration-remain-the-foundation-of-effective-sound/ https://campaignbrief.com/soundmusic-alive-in%e2%80%882025-industry-leaders-emphasise-that-creativity-and-collaboration-remain-the-foundation-of-effective-sound/#respond Mon, 22 Sep 2025 22:36:10 +0000 https://campaignbrief.com/?p=298885 https://campaignbrief.com/soundmusic-alive-in%e2%80%882025-industry-leaders-emphasise-that-creativity-and-collaboration-remain-the-foundation-of-effective-sound/feed/ 0 The State of the Australasian Post Production Industry in 2025: a period of disruption, reinvention, and cautious optimism https://campaignbrief.com/the%e2%80%88state%e2%80%88of-the-australasian-post-production-industry-a-period-of-disruption-reinvention-and-cautious-optimism/ https://campaignbrief.com/the%e2%80%88state%e2%80%88of-the-australasian-post-production-industry-a-period-of-disruption-reinvention-and-cautious-optimism/#respond Sun, 21 Sep 2025 03:14:22 +0000 https://campaignbrief.com/?p=298730 https://campaignbrief.com/the%e2%80%88state%e2%80%88of-the-australasian-post-production-industry-a-period-of-disruption-reinvention-and-cautious-optimism/feed/ 0 Vale Craig ‘Moose’ Moore, award-winning advertising creative, who was a force of nature: Moose didn’t just embrace life, he ran at it https://campaignbrief.com/vale-craig-moose-moore-award-winning-advertising-creative-who-was-a-force-of-nature-moose-didnt-just-embrace-life-he-ran-at-it/ https://campaignbrief.com/vale-craig-moose-moore-award-winning-advertising-creative-who-was-a-force-of-nature-moose-didnt-just-embrace-life-he-ran-at-it/#comments Fri, 19 Sep 2025 00:22:31 +0000 https://campaignbrief.com/?p=298383 https://campaignbrief.com/vale-craig-moose-moore-award-winning-advertising-creative-who-was-a-force-of-nature-moose-didnt-just-embrace-life-he-ran-at-it/feed/ 18 Campaign Brief’s The Work 2025: KFC named 2025 APAC Creative Brand of the Year and Unilever named 2025 APAC Creative Advertiser of the Year https://campaignbrief.com/campaign-briefs-the-work-2025-kfc-named-2025-apac-creative-brand-of-the-year-and-unilever-named-2025-apac-creative-advertiser-of-the-year/ https://campaignbrief.com/campaign-briefs-the-work-2025-kfc-named-2025-apac-creative-brand-of-the-year-and-unilever-named-2025-apac-creative-advertiser-of-the-year/#respond Thu, 18 Sep 2025 04:00:34 +0000 https://campaignbrief.com/?p=298614 https://campaignbrief.com/campaign-briefs-the-work-2025-kfc-named-2025-apac-creative-brand-of-the-year-and-unilever-named-2025-apac-creative-advertiser-of-the-year/feed/ 0 VML achieves global winning streak with trio of major awards https://campaignbrief.com/vml-achieves-global-winning-streak-with-trio-of-major-awards/ https://campaignbrief.com/vml-achieves-global-winning-streak-with-trio-of-major-awards/#respond Thu, 18 Sep 2025 03:16:39 +0000 https://campaignbrief.com/?p=298658 https://campaignbrief.com/vml-achieves-global-winning-streak-with-trio-of-major-awards/feed/ 0 Mongolia launches global tourism campaign with cinematic ‘Go Mongolia’ film via Edelman https://campaignbrief.com/edelman-launches-global-brand-film-to-elevate-mongolia-on-the-world-stage/ https://campaignbrief.com/edelman-launches-global-brand-film-to-elevate-mongolia-on-the-world-stage/#respond Wed, 10 Sep 2025 23:39:48 +0000 https://campaignbrief.com/?p=298216 https://campaignbrief.com/edelman-launches-global-brand-film-to-elevate-mongolia-on-the-world-stage/feed/ 0 D&AD CEO Dara Lynch to depart after 18 years with the organisation https://campaignbrief.com/dad-ceo-dara-lynch-to-depart-after-18-years-with-the-organisation/ https://campaignbrief.com/dad-ceo-dara-lynch-to-depart-after-18-years-with-the-organisation/#respond Wed, 10 Sep 2025 01:15:01 +0000 https://campaignbrief.com/?p=298090 https://campaignbrief.com/dad-ceo-dara-lynch-to-depart-after-18-years-with-the-organisation/feed/ 0 IMAA welcomes Western Australian government master media account tender as ‘positive start’ https://campaignbrief.com/imaa-welcomes-western-australian-government-master-media-account-tender-as-positive-start/ https://campaignbrief.com/imaa-welcomes-western-australian-government-master-media-account-tender-as-positive-start/#respond Tue, 09 Sep 2025 00:01:04 +0000 https://campaignbrief.com/?p=297929 https://campaignbrief.com/imaa-welcomes-western-australian-government-master-media-account-tender-as-positive-start/feed/ 0 VML named Network of the Year in Campaign Brief’s The Work 2025; The runner-up is TBWA followed by DDB, Dentsu, McCann and Ogilvy https://campaignbrief.com/vml-named-network-of-the-year-in-campaign-briefs-the-work-2025-the-runner-up-is-tbwa-followed-by-ddb-dentsu-mccann-and-ogilvy/ https://campaignbrief.com/vml-named-network-of-the-year-in-campaign-briefs-the-work-2025-the-runner-up-is-tbwa-followed-by-ddb-dentsu-mccann-and-ogilvy/#respond Mon, 08 Sep 2025 03:20:12 +0000 https://campaignbrief.com/?p=297832 https://campaignbrief.com/vml-named-network-of-the-year-in-campaign-briefs-the-work-2025-the-runner-up-is-tbwa-followed-by-ddb-dentsu-mccann-and-ogilvy/feed/ 0 THE WORK 2025 HOT LIST #1: VML https://campaignbrief.com/the-work-2025-hot-list-1-vml/ https://campaignbrief.com/the-work-2025-hot-list-1-vml/#respond Sun, 07 Sep 2025 20:00:29 +0000 https://campaignbrief.com/?p=297372 https://campaignbrief.com/the-work-2025-hot-list-1-vml/feed/ 0 THE WORK 2025 HOT LIST #5: BEAR MEETS EAGLE ON FIRE https://campaignbrief.com/the-work-2025-hot-list-5-bear-meets-eagle-on-fire/ https://campaignbrief.com/the-work-2025-hot-list-5-bear-meets-eagle-on-fire/#respond Sun, 07 Sep 2025 19:03:52 +0000 https://campaignbrief.com/?p=297343 https://campaignbrief.com/the-work-2025-hot-list-5-bear-meets-eagle-on-fire/feed/ 0 WPP announces global leadership appointments including Devika Bulchandani to Chief Operating Officer, Laurent Ezekiel to CEO of Ogilvy Group https://campaignbrief.com/wpp-announces-global-leadership-appointments-including-devika-bulchandani-to-chief-operating-officer-laurent-ezekiel-to-ceo-of-ogilvy-group/ https://campaignbrief.com/wpp-announces-global-leadership-appointments-including-devika-bulchandani-to-chief-operating-officer-laurent-ezekiel-to-ceo-of-ogilvy-group/#respond Fri, 05 Sep 2025 22:16:34 +0000 https://campaignbrief.com/?p=297690 https://campaignbrief.com/wpp-announces-global-leadership-appointments-including-devika-bulchandani-to-chief-operating-officer-laurent-ezekiel-to-ceo-of-ogilvy-group/feed/ 0 20 years on Carlton Draught’s ‘The Big Ad’ still towers as an icon of Australian advertising https://campaignbrief.com/20-years-on-carlton-draughts-the-big-ad-still-towers-as-an-icon-of-australian-advertising/ https://campaignbrief.com/20-years-on-carlton-draughts-the-big-ad-still-towers-as-an-icon-of-australian-advertising/#comments Fri, 05 Sep 2025 04:38:05 +0000 https://campaignbrief.com/?p=296939 https://campaignbrief.com/20-years-on-carlton-draughts-the-big-ad-still-towers-as-an-icon-of-australian-advertising/feed/ 4