Comments on: BOSS Coffee launches in Australia with ‘How Japan Can’ campaign via Clemenger BBDO Sydney

By: Andy

Andy — Tue, 10 Mar 2020 21:54:46 +0000

Needs iconic boss character.
No Tommy Lee Jones…..
Too late for that

By: Jim

Jim — Fri, 13 Dec 2019 00:36:35 +0000

It’s a rip-off!!! … He’s not smoking the pipe!

By: @Coffee Snob

@Coffee Snob — Wed, 06 Nov 2019 06:06:52 +0000

Aussies might not go for coffee in a can. But they’ll probs go for coffee in a can from Japan. The power of association; something this campaign is leveraging up the wazoo. I had one the other day. I got it because I’d already tried it in Japan, and it made me think of that trip, which was a fun trip. Hashtag no regrets.

Also to anyone in advertising dissing puns? Shame on you. Shame on you. Talk about biting the hand that feeds.

By: Michael

Michael — Fri, 01 Nov 2019 04:15:30 +0000

Train execution… Bloody beauty. Well done team. One of my favourite posters of the year.

By: Dave

Dave — Wed, 30 Oct 2019 09:13:18 +0000

Exactly what I’d hope coffee from Japan does! Great simple stuff!

By: Cam

Cam — Wed, 30 Oct 2019 02:09:36 +0000

Cool, really like this.

By: Usually neg

Usually neg — Wed, 30 Oct 2019 00:30:04 +0000

FUN! Can’t wait to try it.

By: Pundit

Pundit — Tue, 29 Oct 2019 22:22:21 +0000

@Good simple bad pun

I find people in the ‘puns are always bad’ camp can’t tell the difference between a good and a bad pun.

There’s nothing wrong with a good pun.

There’s nothing worse than a bad pun.

This is a so-so pun saved by good art direction and a good insight.

By: Good simple bad pun

Good simple bad pun — Tue, 29 Oct 2019 18:03:32 +0000

And 4, lands a pun which unfortunately undoes your other 3 points.

By: Planner

Planner — Tue, 29 Oct 2019 09:45:51 +0000

Gotta love sweeping generalisations. Cracker line. More fun please, and more faith in planning.

By: Nice

Nice — Tue, 29 Oct 2019 08:15:02 +0000

It’s fun.

So I’m sure the planners will hate it. And the wet rags who comment on here.

By: Good, simple.

Good, simple. — Tue, 29 Oct 2019 04:56:11 +0000

3 word platform…
Short, uncostly executions…
Lands the provenance…
Lands the product benefit…
Lands the product format…

What more to the critics want to see in an FMCG launch? I think this will do pretty well.

By: James

James — Tue, 29 Oct 2019 04:33:06 +0000

They really missed the trick by not having the vending machines that serve them hot

By: Nice idea, convoluted line

Nice idea, convoluted line — Tue, 29 Oct 2019 04:22:47 +0000

The idea works well, the line lost me for a bit. Should’ve gone with power over pun. Anyone who’s tasted one of these/visited Japan, which seems like half of Aus at the moment, will give it a go.

By: @Boss line.

@Boss line. — Tue, 29 Oct 2019 03:18:12 +0000

Nice try, copywriter.

By: George

George — Tue, 29 Oct 2019 01:47:31 +0000

Can confirm, coffee in a can is delicious. But I’m not a tradie.

By: Boss line.

Boss line. — Tue, 29 Oct 2019 00:57:41 +0000

Neat line.

By: Weeb

Weeb — Tue, 29 Oct 2019 00:19:25 +0000

This ad wasn’t as good as the anime, which in turn wasn’t as good as the original manga.

By: Coffee Snob

Coffee Snob — Mon, 28 Oct 2019 23:56:13 +0000

Not sure Aus market will take to coffee in a can. Hasn’t worked for nitro brew and major market is tradies who are hooked on existing iced coffee brands.