Comments on: CREATABLE & CODE LIKE A GIRL PARTNER WITH CLEMENGER SYDNEY, FINCH, KAMBER AND FACEBOOK, TO LAUNCH LOSING LENA ~ REMOVING ONE IMAGE TO MAKE MILLIONS OF WOMEN FEEL WELCOME IN TECH

By: Lena

Lena — Wed, 29 Jul 2020 09:27:48 +0000

The creative team is all male, ya drongo.

By: Ted

Ted — Fri, 22 Nov 2019 03:32:29 +0000

I don’t think this would stop women from following a digital career or make them feel awkward at all. And if you look at it another way, it’s extremely empowering.

By: @Bored

@Bored — Thu, 21 Nov 2019 22:18:12 +0000

There is a documentary and it’s coming out next week

By: Bored.

Bored. — Thu, 21 Nov 2019 21:02:33 +0000

Please post on Campaign Brief when this initiative is actually materialising into something more than an enormous agency and production company capitalising off the halo of quite serious social issues..

By: Why is this a thing?

Why is this a thing? — Thu, 21 Nov 2019 00:13:32 +0000

Is the problem that Lena was a seventies playboy centrefold? Or that the tech industry has studied a cropped version on the image that reveals nothing but her face and right shoulder? I’m genuinely confused?

By: Mandy

Mandy — Wed, 20 Nov 2019 10:43:15 +0000

It’s motivating to people in our business get together and make something that actually helps progress society. I love this project, have signed the partition, have asked my company their position on Lena, and look forward to seeing her finally able to retire from use. More women in tech will make for a better world, no doubt. If this inspires one brilliant young woman to code, we all win.

By: You can't boil the ocean.

You can't boil the ocean. — Wed, 20 Nov 2019 10:30:42 +0000

Putting aside the obvious diversity issues in our industry, from what i gather, this idea is just about the STEM field which is also plagued with gender diversity issues. It won’t solve our boys club but hopefully it clears the way for more young girls to feel comfortable in coding classes and stick with it as a career. For that. It gets a tick from me.

By: So woke

So woke — Wed, 20 Nov 2019 10:19:53 +0000

A solution without a problem, but it ticks so many award boxes it had to be made right guys? Pffft

By: Ponder

Ponder — Wed, 20 Nov 2019 07:02:46 +0000

Is gender diversity an issue in agencies? Yes.
Is this a good idea? Yes.

By: @Kodak Marcie

@Kodak Marcie — Wed, 20 Nov 2019 06:41:11 +0000

Ok Boomer

By: TK

TK — Wed, 20 Nov 2019 06:20:45 +0000

Maybe Clems don’t have as many senior female creatives, but it did hire Carmela Soares as ECD two years ago, don’t forget. It doesn’t fix everything but that was a substantial win for industry equality And @Wait, what? – the use of Lena’s image was obviously completely sexualised, misogynistic and objectifying in its boy’s-club heyday when all coders were 99% men, and there it went unchallenged and accepted for decades, and into 2019. Highlighting, addressing and removing it from its current use is the PERFECT metaphor for actioning much-needed behavioural and attitude changes across all industries in regards to women. It’s about saying, ‘hang on, that thing we’ve been doing forever is actually not ok’. This campaign is a standout for me.

By: @@Wait what

@@Wait what — Wed, 20 Nov 2019 06:10:43 +0000

I still don’t see the issue with the image being used. As somebody else mentioned, the model didn’t mind her image being used. What has this got to do with women in the work place?

By: Blades

Blades — Wed, 20 Nov 2019 05:59:49 +0000

Good job, legends.

By: Problem is Real - What do we do?

Problem is Real - What do we do? — Wed, 20 Nov 2019 05:20:04 +0000

You just need to look at the right-hand column on CB’s home page to see the imbalance in our industry. And you just need to read the credit list of creatives and developers on this project to re-enforce it.

Cool.

Where to now?

Make the industry more accepting of Mums would be a huge step forward.
Maybe even something as simple as making fewer mums redundant on maternity leave?

Could we go as far as getting the senior ranks of Men in the above mentioned Right Hand Column to acknowledge the well-formed biases that have served them well and got them thus far and make changes in their behaviour? You’d think in an industry that is all about identifying insights and creating behaviour change, we could do it with ourselves.

Let’s start with the next round of interviews, the next office fit-out, the next round of redundancies, even how you treat the people in the room at the next internal review.

High Fives for raising the issue. Let’s give it more than lip service and not just be about winning awards off an issue that affects people outside of this agency’s current creative and digital departments. Let’s make a change!

One last thought. Could Clems be so bold to not enter this into awards to demonstrate that you are genuine in your efforts here? Let the legacy be the difference it makes in ours and similar industries.

By: @Wait, what?

@Wait, what? — Wed, 20 Nov 2019 04:43:25 +0000

This image is still widely used in the computer science field.

On Google Scholar you can find over 1,000 published papers this year alone that used it as the test image for their alogorithm documentation. Still very much a prevalent issue hence the call to action to use an alternative image for these tests.

https://scholar.google.com/scholar?as_ylo=2019&q=%22lena+image%22&hl=en&as_sdt=0,5

By: Love

Love — Wed, 20 Nov 2019 04:10:31 +0000

Oh, it’s good.

Would love to see how it’s amplified (crap marketing word but you know what I mean) because it would be a shame if the only place it really comes to life is in this video.

This is not a back handed compliment – I really think this is a winner.

By: Jack

Jack — Wed, 20 Nov 2019 03:47:07 +0000

I’m pissed off. Why didn’t they use my image.

https://www.heraldsun.com.au/entertainment/confidential/jack-thompson-reveals-he-had-a-special-celebrity-visitor-at-his-iconic-nude-shoot/news-story/e30102214c4d554cf782a957d235a634

By: Wait, what?

Wait, what? — Wed, 20 Nov 2019 03:43:16 +0000

How did we go from Lena’s image being used as a tester decades ago to addressing gender imbalance in the work place now? Bizarre.

Like two ideas glued together with feel-good ooze. Makes no sense.

By: Just wow

Just wow — Wed, 20 Nov 2019 03:11:23 +0000

Wow, Code like a girl has a serious budget to get 50 people involved.
Good on her for blowing a fortune on this.

By: i

Wed, 20 Nov 2019 02:56:37 +0000

shameful manipulation of a non-story for selfish narcissistic motives (Cannes).
get on with some real work.

By: Credit

Credit — Wed, 20 Nov 2019 02:36:07 +0000

I hated the V work but this is good.
Credit where credit is due.

By: bird

bird — Wed, 20 Nov 2019 02:05:47 +0000

Great start Clems. Now how about hiring some senior women in your creative department? You know, the important bit of the agency where the ideas are created. Ideas like this one are well and good, but it can be seen as virtue-signalling if you don’t back it up with change in your own organisation. Just look at Fearless Girl.

By: I don't get it

I don't get it — Wed, 20 Nov 2019 01:34:32 +0000

A quote from Lena. Wired magazine 31.01.2019

Lena doesn’t harbor any resentment toward Sawchuk and his imitators for how they appropriated her image; the only note of regret she expressed was that she wasn’t better compensated. In her view, the photograph is an immense accomplishment that just happened to take on a life of its own. “I’m really proud of that picture,” she said.

https://www.wired.com/story/finding-lena-the-patron-saint-of-jpegs/

By: Good

Good — Wed, 20 Nov 2019 01:34:03 +0000

This bloke did that as with the pinky about tiny wangs and now this.
Proper stayer.
Book Cannes, ledge

By: Confused.

Confused. — Wed, 20 Nov 2019 00:44:49 +0000

@Kodak’s marcie. It’s a great story…. but they make a point in the film of saying the coders used the ‘cropped and scanned’ image of Lena, which, if you hadn’t seen the dusty old copy of Playboy where the uncropped version appeared, seems of its type, fairly innocuous.

By: Seriously??

Seriously?? — Tue, 19 Nov 2019 23:43:17 +0000

Surly this is only relevant if they are still using this image today….

By: @Kodak's marcie

@Kodak's marcie — Tue, 19 Nov 2019 23:30:25 +0000

Um, to start with, Marcie is wearing a top. Maybe even a bra. And pants. Did you miss the whole point of the idea?

By: Huge Congrats

Huge Congrats — Tue, 19 Nov 2019 22:02:36 +0000

To all the agency and production company employees posting comments on their own work. Hah!

By: what about Kodak's Marcie?

what about Kodak's Marcie? — Tue, 19 Nov 2019 21:53:25 +0000

Sorry, this is flimsy, virtue signalling crap.

By: Excellent

Excellent — Tue, 19 Nov 2019 21:37:49 +0000

Excellent. Would loved to have seen the ‘Lena today’ image using the same pose – but would it make it any better as a piece of communication? Probably not. Well done to all involved.